[x-pubpol] Ad Networks Adopt Notice-and-Takedown for Ads on Pirate Sites

[Joly MacFie]

http://copyrightandtechnology.com/2013/07/21/ad-networks-adopt-notice-and-takedown-for-ads-on-pirate-sites/


Eight top Internet advertising networks will participate in a scheme for
reducing ads that they place on pirate sites — websites that exist
primarily to attract traffic by offering infringing content as well as
counterfeit goods.  The Best Practice Guidelines for Ad Networks to Address
Piracy and Counterfeiting <http://2013ippractices.com/> document, announced
on July 15th, specifies a process modeled on the US copyright law’s
notice-and-takedown regime, a/k/a DMCA 512: a copyright owner can send an
ad network detailed information about websites on which it placed ads and
that feature pirated material; then the ad network can decide to remove its
ads from the site.

<snip>

This extralegal agreement between the ad networks and the major content
industries follows a well-trodden Washington path: government threatens to
regulate industries in order to curb bad behavior; the industry to be
regulated responds with a set of “voluntary best practices”; these are just
barely serious enough to get government to back off and the instigators of
the regulation to at least admit that it’s better than
nothing<http://www.mpaa.org/resources/940d1f85-1adc-401d-93da-da8b50d4faf9.pdf>
.

We’ve seen this game played before many times, such as when organizations
that look out for children’s interests pushed for ways to filter Internet
porn and obscenities, or countless attempts to fend off substantive online
privacy laws (an area in which the IAB has been heavily
involved<http://www.iab.net/public_policy/2078777>
).

The Best Practices for Ad Networks were announced by Victoria
Espinel<http://www.whitehouse.gov/omb/intellectualproperty>,
President Obama’s intellectual property enforcement czar.  That the
document was actually written by the IAB is evident from its many
equivocations and accountability dodges.

<snip>

-- 
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