[x-pubpol] Ofcom Online copyright infringement tracker benchmark study Q3 2012

[Joly MacFie]

Online copyright infringement tracker benchmark study Q3 2012

http://stakeholders.ofcom.org.uk/market-data-research/other/telecoms-research/copyright-infringement-tracker/

Analysis from The Register's Bill Ray

http://www.theregister.co.uk/2012/11/21/ofcom_survey/

The survey polled 4,400 people, and concluded that half of them don't
know if the content they're downloading is legitimate or not, while
only one in six know it's illegal and don't care

<snip>

Only eight per cent of the survey sample aged 12 and above downloaded
unlicensed music but accounted for a quarter of all music tracks
downloaded by volume. The five per cent of those who downloaded
unlicensed movie content account for a third of all digital movie bits
being shifted. The survey demolishes the myth that devoted pirates are
also high spenders. The five per cent of users who only ever used
unlicensed material spent much less than the average: £13.80 over
three months, compared to £77.24.

For some users, the price is always too high. Even if the cost per
song track fell to 39p, then almost 44 per cent of those surveyed said
they wouldn't pay. The over-55s were the least likely to pay while
youths (specifically 12 to 15 years) were the most likely.

Seven in 10 infringers are blokes aged 16 to 34, and most are pretty
wealthy in the ABC1 demographic - which means they have decent-paying
jobs.




--
---------------------------------------------------------------
Joly MacFie  218 565 9365 Skype:punkcast
WWWhatsup NYC - http://wwwhatsup.com
 http://pinstand.com - http://punkcast.com
 VP (Admin) - ISOC-NY - http://isoc-ny.org
--------------------------------------------------------------
-