[x-pubpol] Europe Weighs Tough Law on Online Privacy

[Joly MacFie]

http://www.nytimes.com/2012/01/24/technology/europe-weighs-a-tough-law-on-online-privacy-and-user-data.html


SAN FRANCISCO — Europe is considering a sweeping new law that would force
Internet companies like Amazon.com and Facebook to obtain explicit consent
from consumers about the use of their personal data, delete that data
forever at the consumer’s request and face fines for failing to comply.

The proposed data protection regulation from the European Commission, a
copy of which was obtained by The New York Times, could have significant
consequences for all Internet companies that trade in personal data,
whether it is pictures that people post on social networks or what they buy
on retail sites or look for on a search engine.

The regulation would compel Web sites to tell consumers why their data is
being collected and retain it for only as long as necessary. If data is
stolen, sites would have to notify regulators within 24 hours. It also
offers consumers the right to transport their data from one service to
another — to deactivate a Facebook account, for example, and take one’s
trove of pictures and posts and contacts to Google Plus.

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